EWC Champions: Exceptional Campaigns

Crown Prince Mohammed bin Salman crowned “Team Falcons” led by CEO and FIFA World Champion Musaed AlDossary, as champions of the Esports World Cup held in Riyadh in August 2024.

To celebrate this proud national moment, Richy launched a campaign in collaboration with Musaed AlDossary for the 94th Saudi National Day.

May our Kingdom continue to thrive through the success of its people

To watch the ad, click here

Building on what we started, Richy continued its collaboration with Musaed AlDossary for Ramadan 2025, this time adding Abdulelah AlSaqabi to launch a lighthearted, Ramadan-themed campaign.

To watch the ad, click here