Richy the strategic partner of the Men’s Fabrics and Accessories Exhibition.

In a move reflecting its growing presence in the menswear sector, Richy participated as a strategic partner in the Menswear Fabrics and Accessories Exhibition held in Riyadh, reaffirming its position as one of the leading names in the Kingdom’s men’s fabrics and products industry.

This participation marks a continuation of a journey that began in 1957, during which Richy has steadily expanded its presence across the Kingdom and strengthened its relationships with partners and customers through distinctive initiatives that combine quality with innovation.

During the exhibition, Richy exclusively unveiled three new shemagh designs, including Legacy Jacquard and Signature 26, reflecting the brand’s ongoing commitment to product development and to presenting designs that elevate the details of traditional Saudi attire while embodying contemporary elegance. The new releases received remarkable interest and were officially introduced across Richy branches following their exclusive debut at the exhibition.

The exhibition also served as a key platform to reinforce the brand’s position within the business sector. Richy honored its wholesale clients and B2B partners in appreciation of their continued trust and their role in supporting the expansion of its products across various markets.

This participation underscores Richy’s commitment to maintaining a strong presence at leading industry events—not only to showcase its products, but to create a comprehensive brand experience that strengthens its role as a strategic partner in advancing the menswear fabrics sector, while reinforcing its vision of combining heritage, excellence, and sustainable quality.