Richy Inspires the World at the Esports World Cup

Richy Inspires the World at the Esports World Cup with the Launch of Its Exclusive Collection

In a move that reflects the fusion of Saudi identity with the digital world, Richy, the iconic Saudi fashion brand, has launched a limited-edition exclusive collection in conjunction with its participation in the Esports World Cup, currently taking place in Riyadh, with thousands of players from over 100 countries competing.

From a Local Brand to a Global Audience

Dr. Mohammed AlAjlan, CEO of Richy, stated:

"Since 1957, we’ve celebrated Saudi identity through fashion. Today, we’re bringing that legacy to a global stage through a championship that inspires the younger generation. This collection was designed to embody the spirit of challenge and reflect national pride."

Exclusive Designs for an Audience That Demands Distinction

The collection features unique pieces that blend elegance with cultural identity, specially crafted for gaming enthusiasts and admirers of Saudi fashion:

• A signature polo shirt designed with the championship’s visual identity and Richy’s branding.

• A sleek, modern cap, perfect for gamers and fans of contemporary style.

• The Esports World Cup Package, which includes a thobe and shemagh with a design inspired by the spirit of the event.

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