Exceptional Winter Season: Richy in AlUla

From the heart of AlUla, a land rich in nature, culture, and history, Richy launched its Winter 2025 campaign in collaboration with prominent historian and author Sultan AlMousa.

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The Richy popup in AlUla was opened, blending the spirit of the place with the deep history of the brand, featuring a design inspired by regions natural and cultural landscape. The store offered visitors exclusive seasonal pieces and a unique experience that reflects the brand’s identity.

The exclusive AlUla collection was designed to appeal to tourists seeking luxurious souvenirs that capture the spirit of the place

A Campaign linked to the AlUla branch was launched under the hashtag #Richy_in_AlUla, in collaboration with a local figure closely connected to the region’s culture, “Aziz AlUla” He showcased the exclusive collection in various locations across AlUla, blending the pieces with his lifestyle and the spirit of the place.